PDPaola is a contemporary jewellery brand founded in Barcelona in 2014 by siblings Paola and Humbert Sasplugas. The brand is celebrated for its elegant, ready-to-wear designs rooted in self-expression, seamlessly blending modern style with quality craftsmanship to offer pieces that feel personal and accessible.
The Barcelona Roots of PDPaola
The brand's story started as a sincere partnership between creative Paola, an architect by training, and Humbert, who brought strong business acumen. Their vision was to create jewellery that bridges the gap between costly fine jewellery and disposable fashion accessories—pieces suitable for everyday wear that celebrate individuality.
A Brand Built for the Digital Age
Launching as a digital-first brand allowed PDPaola to build direct connections with customers seeking contemporary jewellery. This nurtured a philosophy centered on effortless elegance, personal expression through layering and stacking, and accessible quality via durable materials like sterling silver and 18k gold plating.
Global Growth and Impact
From humble origins, PDPaola expanded rapidly. By 2023, it had grown to a team of over 80 employees from 16 nationalities and its collections are available in over 2,000 physical locations worldwide, including department stores and flagship boutiques.
The brand’s core mission is empowering self-expression, where every piece becomes a meaningful part of the wearer’s story, reflecting thoughtful design and attention to detail.
Signature Collections to Explore
PDPaola offers two main types of collections: personalisable lines that allow for individual expression, and thematic collections inspired by art, architecture, and nature, offering styles that range from minimalist to statement pieces.
Personalised Jewelry Lines
- Letters Collection: Initial pendants for personal or gifted significance.
- Zodiac Collection: Designs inspired by astrological symbolism.
- Engravable Pieces: Customisable necklaces and bracelets for one-of-a-kind jewellery.
Thematic and Iconic Designs
The Icons collection features timeless pieces with interesting shapes and textures, perfect as foundational or layering jewellery. Other collections draw from Barcelona’s rich culture, reflecting the brand’s evolving creative spirit.
Every collection reflects deliberate, considered design ensuring each piece is purposeful and harmoniously styled.
Materials and Craftsmanship
PDPaola pieces are crafted mainly from 925 sterling silver (92.5% pure silver alloyed for strength) and coated with durable 18k gold plating (gold vermeil) for a luxe finish. The brand incorporates natural semi-precious stones like malachite and rose quartz, vibrant coloured zircons, and lab-grown diamonds to enrich its designs.
Authenticity and Quality Assurance
Genuine PDPaola jewellery features crisp brand markings, solid weight, secure clasps, and comes in official packaging with certificates of authenticity. Purchasing from authorized retailers like WatchClick ensures product authenticity and warranty support.
Caring for Your PDPaola Jewellery
To maintain the brilliance of your PDPaola pieces, wear jewellery after applying cosmetics and perfumes and remove it before swimming or strenuous activity. Clean regularly with a soft cloth and mild soap, avoid harsh chemicals or ultrasonic cleaners, and store jewellery dry, separated, and preferably in airtight bags to prevent tarnishing.
Styling Tips for Any Occasion
More than accessories, PDPaola's designs complement everyday life with versatility for casual outings, professional settings, and elegant evenings. Layering necklaces or bracelets in differing lengths and textures allows personalized looks that grow with your style.
Frequently Asked Questions
Is PDPaola Suitable for Sensitive Skin?
Yes. Their use of nickel-free 925 sterling silver makes their jewellery hypoallergenic and suitable for most skin types.
Where Is PDPaola Jewellery Made?
Designed in Barcelona and manufactured through trusted partners in Spain, China, and India, with quality control ensuring high standards.
What Does PVD Mean?
PVD (Physical Vapour Deposition) is a durable coating method used to apply gold tones to sterling silver, delivering lasting colour and shine that resists wear.
How to Ensure Authenticity?
Always buy from authorized sellers and official partners to guarantee genuine PDPaola jewellery with proper documentation and warranty.